Recent news confirming $474million funding for the new roofed Canterbury Stadium, together with a commitment for early commencement, are welcome and tangible signals of progress for this long awaited facility.

The recent launch by ChristchurchNZ of the new marketing plan themed “Explore” opens up a far wider discussion, and opportunities, for a pan Canterbury approach.

The relevance and potential of the brand’s invitation, “Explore”, extends far beyond ChristchurchNZ’s initial design and thinking.